Click to enlarge.
It doesn't strike me as being politically or medically correct, but this dad of twins certainly looked happy to be blowing smoke rings, even if the twins were bawling their heads off! Could it be they didn't like the smell of his tobacco? Mr. kenju has smoked some in the past that I compared to dirty, sweaty athletic socks.....EW! But he has some that smells of cherry and bourbon and other good stuff - and that I don't mind so much.
Maybe Midnight Flake refers to the personality of the dad, not the name of the tobacco.